Rowers Choice

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Conceived in 2012 and founded in 2013, Finish Line Rowing was founded on the idea of being something more than just boat repairs. Alex Del Sordo, Finish Line’s founder, believed that rowers needed a repair shop that was run by people still actively involved in the sport.

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Launched in fall of 2020 during the covid pandemic, the Premier Rowing League is a 10 team league that combines Rowers and Crossfitters from around the country, competing in a variety of distances.  


Season 1 crowned the Midwest Frozen Tundra as league champion!


Announced January 2021, Rowers Choice and Pocock Racing Shells are proud partners.  A superior boat design 110 years in the making, there is literally no other boat that should be considered first.


Who We Are

Rower’s Choice is a consortium of Finish Line Rowing, Pocock Racing and the Premier Rowing League. 

The newly formed group offers a range of complimentary products and services:

  • New Pocock racing shells with the renowned reputation for speed, stiffness and durability;

  • Used boats of all makes and sizes through Finish Line Rowing;

  • Repair and/or Refurbishment programs again through Finish Line Rowing.

  • World Class competitive racing through the Premier Rowing League and Global Rowing Challenge.

The company mission is to be the world’s leading producers of rowing products and services. Using our portfolio of brands to differentiate our wide range of offerings we seek to provide the sport of rowing with the opportunity to maximize talent and speed with the most responsive, innovative, and reliable rowing products in the world.



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