Jeff Sturges Retires From Rowers Choice & Resolute Racing
On January 31st, Jeff Sturges will step down as Chief Business Development Officer of Rowers Choice. Jeff started his career as President of Resolute in 2010 and lead the business through several prosperous years and helped define the company culture and brand.
“Jeff was vital in helping us get through the acquisition and transition. His knowledge of the sport and Resolute allowed us to handle all the difficulties we met along the way. He represented this company and our sport through and through,” said Alex DelSordo, President of Rowers Choice.
Jeff’s long history of rowing and business experience made an immediate impact at Resolute when he started as President in 2010. He brought a level of profes
sionalism that the company was striving for.
Jeff went to Choate on a scholarship and got his undergraduate degree from Middlebury College. He served three years on active duty and six years reserves as a US Army Captain. He went to night school while working full time to get his JD from the University of Louisville and his MBA from Babson College. Professionally, he has worked for IBM, Xerox and Lexmark in sales/marketing and executive management positions. Jeff has served the Quinsigamond Rowing Club as their vice president for over three decades. In addition to being a frequent 1X competitor, Jeff has been a regular announcer for multiple NEIRA, HOCR and collegiate regattas. He expects to continue on the microphone as long as he is still needed.
Jeff said, “It has been one of my life’s true joys to have had the honor to guide RESOLUTE for the last decade. So many of my customers have also become my very good friends. It is great to see RESOLUTE become a meaningful part of the greater Rowers Choice organization. The combination of Sykes, Finish Line and RESOLUTE is in the process of becoming an industry powerhouse. It has been exciting to be a part of its genesis. I want to thank Alex and all of my fellow team members for allowing me to contribute and I wish them much continued success in the future.”
We wish him the best as he enters a new stage in his life.